Bring products to market faster, without running the brand on spreadsheets.

Line planning, product lifecycle, go-to-market, demand planning, and trade promotion should not live in disconnected spreadsheets and email threads. We design, build, and run the connected operating system that moves your product from concept to shelf. Trusted by Mattel and leading manufacturers to deliver enterprise-ready systems teams actually adopt.

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Trusted by Fortune 500 marketing, creative, product, and operations teams

The brand moves at the speed of its slowest spreadsheet.

CPG and apparel teams run a relay from design to sourcing to sales, and the baton is a spreadsheet that gets re-keyed at every handoff.

Line and assortment planning run in Excel. Product data is fragmented across design, sourcing, and sales. Sample and approval status is chased over email. Trade promotion is tracked in spreadsheets nobody fully trusts. Demand and inventory signals arrive too late to act on, and retailer and wholesale data never quite reconciles. Every season, the team rebuilds the same trackers from scratch.

We replace the relay with one connected operating system, so product, planning, and commercial teams share a single source of truth from line plan to shelf. The result is faster go-to-market, fewer errors at the handoffs, and a foundation clean enough to forecast on, automate, and become AI-native, since AI only delivers on product and demand data you can trust.

Line and assortment planning run in Excel

Product data fragmented across design, sourcing, and sales

Sample and approval status chased over email

Trade promotion tracked in spreadsheets no one trusts

Demand and inventory signals that arrive too late

Retailer and wholesale data that never reconciles

Manual planning is quietly capping growth.

What independent research says about the operations behind consumer brands.

92%

of large apparel brands struggle to make timely decisions and meet go-to-

McKinsey, 2018 · source

50%

of apparel and footwear companies still plan assortments in Excel

AlixPartners, 2022 · source

~20%

of revenue can flow through trade promotions, most managed without proper tools

McKinsey, 2024 · source

50%

potential cut in time to market from connected end-to-end planning

McKinsey State of Fashion Tech, 2022 · source

Where are your operations today?

Every enterprise operates somewhere on this spectrum. We help you move to the next state, with the foundation to keep moving.

Most teams start here

Fragmented Operations

Disconnected tools. Manual reconciliation. Spreadsheet sprawl. Data lives in a dozen places and teams work around the system instead of with it. Every quarter feels harder than the last.

View Solution
Increase Your Business Value
Streamline Operations for Profitability
Make Data-Driven Decisions

Where our clients live

Connected Systems

One operating system across teams. Clean data architecture. Workflows that match how the team actually works. Automation where it adds value. Reporting that reflects reality.

View Solution
Increase Your Business Value
Streamline Operations for Profitability
Make Data-Driven Decisions

The AI decade

Intelligent Operations

Connected systems plus the AI layer that compounds them. Predictive signal that works because the data foundation is clean. It only works on top of Connected Systems. There is no shortcut.

View Solution
Increase Your Business Value
Streamline Operations for Profitability
Make Data-Driven Decisions

AI transformation firms will sell you Intelligent Operations on top of Fragmented Operations. The result is faster chaos. We build the connected foundation that makes the next state possible.

Capabilities built for consumer brands and manufacturers.

One operating system from concept to shelf, mapped to how product, planning, and commercial teams actually work.

1st Key Benefits Airtable Solutions By Optimize IS

Product Lifecycle & Go-to-Market Ops

Line planning, samples, approvals, and launch tracking connected end to end, so the season runs on one system instead of a stack of trackers.

2nd Key Benefits Airtable Solutions By Optimize IS

Demand & Supply Planning

Demand signals, inventory, and supplier data in one place, with the clean structure that planning and forecasting actually require.

3rd Key Benefits Airtable Solutions By Optimize IS

Trade Promotion & Commercial Ops

Plan, track, and measure promotions and retailer programs without rebuilding the spreadsheet every quarter.

4th Key Benefits Airtable Solutions By Optimize IS

Platform Migration & Consolidation

Disjointed tools and spreadsheets consolidated into one system, integrated with the ERP, PLM, and retailer data you already use.

5th Key Benefits Airtable Solutions By Optimize IS

AI Foundation & Forward-Deployed Engineering

Our forward-deployed AI engineers build the clean product and demand data that makes forecasting and AI deliver. Model-agnostic, never locked to one provider.

5th Key Benefits Airtable Solutions By Optimize IS

Embedded Operations Partnership

Senior operators who stay through seasons and launches, holding the institutional knowledge of how your brand operates.

Complex made simple.
Built to scale.

A dam looks simple from the outside. Inside, it converts turbulent force into something controlled and dependable. The complexity lives inside the system. What your team experiences is clarity.

01

Diagnose

We map the friction. Where workflows break, where data lives, where the team is working around the system instead of with it.

View Solution
Increase Your Business Value
Streamline Operations for Profitability
Make Data-Driven Decisions
02

Design

We architect the connected system. The right tools, data structure, and ownership, mapped to how your team actually works.

View Solution
Increase Your Business Value
Streamline Operations for Profitability
Make Data-Driven Decisions
03

Build

We build, integrate, and migrate. Airtable, AI, custom code, and your existing stack. Your team is involved at every step.

View Solution
Increase Your Business Value
Streamline Operations for Profitability
Make Data-Driven Decisions
04

Run

We embed for ongoing operations. We document everything. You own the system. We are there when it needs to evolve.

View Solution
Increase Your Business Value
Streamline Operations for Profitability
Make Data-Driven Decisions

Real systems. Real outcomes. Real teams using them every day.

5 hrs to 30 min

manual workflows we have automated

15+ hrs

given back per week, per team

1,000+

enterprise systems shipped

250+

five-star client reviews

Brands and manufacturers that replaced disjointed tools with one system.

Optimize provided timely and impactful development support throughout the build of a complex solution. We delivered an enterprise-ready 1.0 release informed by our business processes, which let teams adopt a solution that felt comfortable for their workflows. That drove adoption, and the impact cannot be understated.
Melissa Shanahan Velocity Work

Neal Gardner

Mattel
We have a highly complex process to design aerospace components, and we wanted to replace several disjointed tools and systems with Airtable. They improved our base, created complex workflows, built intuitive interfaces, and fool-proofed our project management.

Genevieve Kolling

Wencor
We had zero knowledge of Airtable, and the team helped us understand everything and explained it effectively. We are glad they were assigned to complete this project and enhance our ideas.

Nor Atikah binti Mohamad Radzi

JTEKT
A wonderful experience from the first day to the last. They listened closely to my type of work and needs. The hub of video tutorials created just for my work is priceless.

Deborah Miller

Textile & Clothing Appraisals
We have worked with Optimize IS for almost a year and could not be happier. They solve short-term problems while coordinating a strategy to support our long-term vision.

Bobby Brooks

Southern Turf Co

We are grateful for the success we’ve brought to our clients. They’ve been kind enough to share their experiences with you. Here is a small sample of the hundreds of testimonials and 5-star ratings we’ve received.

Why enterprises choose Optimize IS

Focused scale, not freelancers

135 certified implementers, more than five times the next largest competitor. Depth across every workflow your business runs.

The re-sourcing guarantee

If a resource is not the right match, we get ahead of it and fix it. You never have to fight for a resolution. Finding the right person is on us.

Embedded, not parachuted in

We embed on your team and hold the institutional knowledge of your systems long after launch, through turnover and new complexity.

Forward-deployed AI engineering

We embed senior AI engineers to build the operational foundation that makes AI investments actually deliver, instead of layering intelligence on broken operations. We stay model-agnostic, so your strategy is never tied to one provider.

What brand and operations leaders ask before they engage.

Will this connect to our ERP, PLM, and retailer data?

Yes. We build systems that work with what you already run, including your ERP, PLM, and retailer or EDI feeds, through supported integrations. The operating system becomes the connective layer across design, planning, and commercial, not another island.

Can you work to our seasonal and go-to-market calendar?

Yes. We scope to your line calendar and build in phases, so the system is ready ahead of the milestones that matter and we never ship changes into the middle of a launch.

What happens to our historical product and sales data?

It comes with you. Data migration, cleanup, and validation are part of the build, so your product, line, and sales history stay intact and trustworthy in the connected system.

Who owns and maintains the system after launch?

You do. We document everything and train your team. Ongoing support through the Embedded Partnership is available for seasons and resets, sized to what you need.

How is this different from hiring an internal planning or systems team?

A hire brings one person's bandwidth and knowledge. We bring 135 certified implementers, document everything so the system outlasts any individual, and back it with the re-sourcing guarantee. Many brands use us to build, then run lean internally.

Can this become the foundation for demand forecasting and AI?

Yes. Forecasting and AI fail on fragmented product and demand data. We build the clean foundation first, then layer AI where it compounds. We are forward-deployed AI engineers and stay model-agnostic, with no lock-in to a single provider.

How do you make sure the new system actually gets adopted?

Change management is built into every engagement, not bolted on at the end. Our four-phase approach, Align, Design for Behavior, Enable, and Reinforce, defines the executive why, designs governance and role-based access in from the start, trains each team on its real workflows, and reinforces with adoption dashboards and 30, 60, and 90 day reviews. That is how engagements reach the outcomes leaders care about: around 90% active adoption, a roughly 75% drop in manual reporting, and the full retirement of shadow spreadsheets.

Ready to Optimize?

Don’t let inefficiency hold your business back. Join top industry leaders who’ve transformed their operations with Optimize IS. Our team of Airtable experts uses the latest tools to create systems that make a real difference in your day-to-day operations.