The State of Airtable

About Report

Created by Optimize IS, Airtable’s most trusted implementation partner, The State of Airtable is your annual deep dive into what’s working, what’s not, and what’s next across the Airtable ecosystem.

What’s Inside

Emerging Enterprise Patterns

What’s shifting across large-scale Airtable builds in 2025.

Centralized workspaces are replacing siloed bases across departments.

Interface Designer adoption is growing in non-technical teams.

Enterprises are prioritizing structured onboarding for consistent use.

Airtable Architecture in the Real World

How leading admins are scaling Airtable for complex teams.

Standardized schema design for cross-functional collaboration.

Role-based permissions and access tiers that actually work.

Data modeling strategies for modular and future-proof builds.

Feature Adoption & Gaps

The tools teams are using—and the powerful ones they’re overlooking.

Most adopted: Interfaces, Automations, and Button Fields.

Underutilized: Scripting, Synced Tables, and Permissions.

Common blockers: Low discoverability and training gaps.

Department-Level Airtable Use Cases

Insights from marketing, ops, creative, and IT teams using Airtable every day.

Marketing: Campaign planning, content calendars, and analytics dashboards.

Operations: End-to-end workflow systems and resource tracking.

IT & Creative: Request intake portals and asset production pipelines.

Benefits

Why This Report Matters for Your Business

The insights in this report aren’t just informative they’re transformational.

From reducing workflow inefficiencies to future-proofing your Airtable strategy, this report equips your team with actionable guidance, expert-backed frameworks, and a competitive edge heading into 2026.

Real-World Usage Trends

Explore how enterprise teams are actually using Airtable including adoption patterns, use cases, and growth across departments.

Proven Build Frameworks

Get access to scalable architecture insights from over 500 Airtable projects delivered by Optimize IS.

Actionable Playbooks

Step-by-step strategies for user adoption, interface design, workflow automation, and more ready to implement.

Expert Commentary

Insights and takeaways from the Optimize IS leadership team, distilled from years of hands-on Airtable experience.

What’s Next for Airtable

Our predictions for Airtable’s product direction in 2026 and beyond so you can stay ahead of the curve.

Ready to Optimize?

Book a Discovery Call Today!

Don’t let inefficiency hold your business back. Join top industry leaders who’ve transformed their operations with Optimize IS. Our team of Airtable experts uses the latest tools to create systems that make a real difference in your day-to-day operations.

The 2025 State of Airtable Reportto Airtable