Pam Neff and Ben Green on winning an executive sponsor, governing across teams and showing ROI for your Airtable program.
Pam Neff, a former 20+ year media executive who owned Airtable on the customer side, and Ben Green, CEO of Optimize IS, share real lessons from both sides of the table: the customer who had to sell Airtable internally and the partner who has seen what separates programs that scale from ones that stall.
