Run the product planning lifecycle, from sample to launch, in one connected system.

Sample management, vendor coordination, prototyping, and go-to-market and assortment planning rarely live in your PLM or inventory system. They live in spreadsheets and email. We build the connected planning layer on top of the systems you keep, so designers, planners, vendors, and field teams all work from the same upcoming assortment. We complement your PLM and PIM; we do not replace them.

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Trusted by Fortune 500 marketing, creative, product, and operations teams

Your PLM stores the data. The planning still happens in spreadsheets.

The product planning lifecycle is full of cross-functional work that no PLM or inventory system was built to run, so it ends up scattered across trackers and email.

Your PLM holds design and manufacturing data. Your PIM holds marketing and sales data. But the work between them, sample tracking, vendor and factory coordination, prototyping reviews, and go-to-market and assortment planning, happens in spreadsheets. Samples get chased over email, vendor status lives in someone's tracker, designers and planners work from different versions, and the upcoming assortment is invisible to the wholesalers and field teams who need it.

We are not here to replace your inventory system or your PLM, and Airtable is not a system of record for warehouse-scale inventory. We build the connected planning layer on top of what you keep: sample management, vendor management, prototyping, and go-to-market planning in one visual system the whole company actually uses. And because that planning data is clean and connected, it becomes the foundation a product organization needs to forecast and to become AI-native.

Sample status chased over email and spreadsheets

Vendor and factory coordination in disconnected trackers

Prototyping and approvals with no shared system of record

Go-to-market and assortment planning rebuilt each season

Designers and planners working from different versions

Wholesalers and field teams blind to the upcoming assortment

Manual planning is quietly capping speed to market.

What independent research says about how physical product operations actually run.

92%

of large apparel brands struggle to meet go-to-market deadlines

McKinsey, 2018 · source

81%

of companies still run operations and planning in Excel or Sheets

AbcSupplyChain, 2025 · source

50%

potential cut in apparel time to market from connected end-to-end planning

McKinsey State of Fashion Tech, 2022 · source

20-50%

fewer demand-planning errors with AI on a clean data foundation

McKinsey, 2022 · source

Where are your operations today?

Every enterprise operates somewhere on this spectrum. We help you move to the next state, with the foundation to keep moving.

Most teams start here

Fragmented Operations

Disconnected tools. Manual reconciliation. Spreadsheet sprawl. Data lives in a dozen places and teams work around the system instead of with it. Every quarter feels harder than the last.

View Solution
Increase Your Business Value
Streamline Operations for Profitability
Make Data-Driven Decisions

Where our clients live

Connected Systems

One operating system across teams. Clean data architecture. Workflows that match how the team actually works. Automation where it adds value. Reporting that reflects reality.

View Solution
Increase Your Business Value
Streamline Operations for Profitability
Make Data-Driven Decisions

The AI decade

Intelligent Operations

Connected systems plus the AI layer that compounds them. Predictive signal that works because the data foundation is clean. It only works on top of Connected Systems. There is no shortcut.

View Solution
Increase Your Business Value
Streamline Operations for Profitability
Make Data-Driven Decisions

AI transformation firms will sell you Intelligent Operations on top of Fragmented Operations. The result is faster chaos. We build the connected foundation that makes the next state possible.

Capabilities for the product planning lifecycle.

The cross-functional work between design and shelf, connected on one visual system, mapped to how your product and operations teams actually work.

1st Key Benefits Airtable Solutions By Optimize IS

Sample Management

Track samples from request to review to approval in one place, so nothing gets chased over email and every decision has a record.

2nd Key Benefits Airtable Solutions By Optimize IS

Vendor & Factory Management

Vendor scorecards, purchase orders, and factory coordination connected, so sourcing and production status is current and shared.

3rd Key Benefits Airtable Solutions By Optimize IS

Prototyping & Product Development

Prototyping, specs, and design handoff on a shared system of record, so design, development, and planning stop working from different versions.

4th Key Benefits Airtable Solutions By Optimize IS

Go-to-Market & Assortment Planning

Plan the upcoming assortment and go-to-market once, and give wholesalers and field teams a live view of what is coming.

5th Key Benefits Airtable Solutions By Optimize IS

Complement PLM & PIM

We build workflows on top of your PLM and PIM data with a visual, usable interface, complementing those systems rather than replacing them.

5th Key Benefits Airtable Solutions By Optimize IS

AI Foundation & Forward-Deployed Engineering

Our forward-deployed AI engineers build the clean planning data that makes forecasting and AI deliver. Model-agnostic, never locked to one provider.

Built to complement your PLM and PIM, not rip them out.

Last-generation PLM and PIM tools are data stores, not workflow systems. We connect to them and build the planning workflows they were never designed to run.

01

Coexist With PLM and PIM

We pull design, manufacturing, and product data from your PLM and PIM into a holistic planning view, rather than asking you to abandon systems of record.

02

Visual and Usable by the Whole Team

A highly visual interface that designers, planners, and field teams actually adopt, unlike rigid, last-generation tools.

03

Workflows on Top of Your Data

Build the sample, vendor, prototyping, and go-to-market workflows on top of existing product data, so planning finally has a home.

04

One Upcoming Assortment, Shared

Connect design, wholesale, and field to a single live view of the upcoming assortment, so everyone plans against the same truth.

Complex made simple.
Built to scale.

A dam looks simple from the outside. Inside, it converts turbulent force into something controlled and dependable. The complexity lives inside the system. What your team experiences is clarity.

01

Diagnose

We map the friction. Where workflows break, where data lives, where the team is working around the system instead of with it.

View Solution
Increase Your Business Value
Streamline Operations for Profitability
Make Data-Driven Decisions
02

Design

We architect the connected system. The right tools, data structure, and ownership, mapped to how your team actually works.

View Solution
Increase Your Business Value
Streamline Operations for Profitability
Make Data-Driven Decisions
03

Build

We build, integrate, and migrate. Airtable, AI, custom code, and your existing stack. Your team is involved at every step.

View Solution
Increase Your Business Value
Streamline Operations for Profitability
Make Data-Driven Decisions
04

Run

We embed for ongoing operations. We document everything. You own the system. We are there when it needs to evolve.

View Solution
Increase Your Business Value
Streamline Operations for Profitability
Make Data-Driven Decisions

Real systems. Real outcomes. Real teams using them every day.

5 hrs to 30 min

manual workflows we have automated

15+ hrs

given back per week, per team

dozens

of enterprise platform migrations executed

250+

five-star client reviews

Product and operations teams that connected the planning lifecycle.

We have a highly complex process to design aerospace components, and we wanted to replace several disjointed tools and systems with Airtable. They improved our base, created complex workflows, built intuitive interfaces, and fool-proofed our project management system.
Melissa Shanahan Velocity Work

Genevieve Kolling

Wencor
They built us the app we had been trying to build for years, and they did it in a matter of weeks. Our truck inspection and employee management app has been in use for over nine months without a single issue.

Carlos Melendez

Diamonette
We had zero knowledge of Airtable, and the team helped us understand everything and explained it effectively. We are glad they were assigned to complete this project and enhance our ideas.

Nor Atikah binti Mohamad Radzi

JTEKT
A productive and enjoyable experience. We are continuing the partnership to increase efficiency and automation and take operational management to the next level.

Joe Chantry

Holland America
Put simply, there is no way we could have finished our project without them. They were truly amazing in helping us design and implement on an incredibly tight timeline.

Jeremy Thomas

Autodesk

We are grateful for the success we’ve brought to our clients. They’ve been kind enough to share their experiences with you. Here is a small sample of the hundreds of testimonials and 5-star ratings we’ve received.

Why enterprises choose Optimize IS

Focused scale, not freelancers

135 certified implementers, more than five times the next largest competitor. Depth across every workflow your business runs.

The re-sourcing guarantee

If a resource is not the right match, we get ahead of it and fix it. You never have to fight for a resolution. Finding the right person is on us.

Embedded, not parachuted in

We embed on your team and hold the institutional knowledge of your systems long after launch, through turnover and new complexity.

Forward-deployed AI engineering

We embed senior AI engineers to build the operational foundation that makes AI investments actually deliver, instead of layering intelligence on broken operations. We stay model-agnostic, so your strategy is never tied to one provider.

What product and operations leaders ask before they engage.

Will this replace our PLM, PIM, or inventory system?

No. We complement them. Your PLM and PIM hold design, manufacturing, and product data, and your inventory system is your system of record at scale. We build the planning and coordination workflows on top, sample management, vendor management, prototyping, and go-to-market, that those systems were never meant to run.

Will it integrate with our PLM, PIM, and ERP?

Yes. We pull product and operations data from the systems you keep through supported integrations, so planning happens on top of one connected view rather than in a separate silo.

Can the team use it in the field and with wholesalers?

Yes. We design for mobile and external visibility, so field teams and wholesale partners see the upcoming assortment and status in real time, with role-based access controlling exactly what each party sees.

What happens to our historical product and planning data?

It comes with you. Data migration, cleanup, and validation are part of the build, so your product, sample, and vendor history stay intact and trustworthy in the connected system.

Who owns and maintains the system after launch?

You do. We document everything and train your team. The Embedded Partnership keeps senior operators available through seasons and launches, sized to what you need, with the re-sourcing guarantee behind every placement.

How is this different from hiring an internal operations or systems team?

A hire brings one person's bandwidth and knowledge. We bring 135 certified implementers, document everything, and back it with the re-sourcing guarantee. Many teams use us to build, then run lean internally.

How do you make sure the new system actually gets adopted?

Change management is built into every engagement, not bolted on at the end. Our four-phase approach, Align, Design for Behavior, Enable, and Reinforce, defines the executive why, designs governance and role-based access in from the start, trains each team on its real workflows, and reinforces with adoption dashboards and 30, 60, and 90 day reviews. That is how engagements reach the outcomes leaders care about: around 90% active adoption, a roughly 75% drop in manual reporting, and the full retirement of shadow spreadsheets.

Ready to Optimize?

Don’t let inefficiency hold your business back. Join top industry leaders who’ve transformed their operations with Optimize IS. Our team of Airtable experts uses the latest tools to create systems that make a real difference in your day-to-day operations.