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Airtable Marketing User Group
Airtable Marketing User Group

Product Marketing Launches That Land: Lessons from Product Ops

A podcast-style conversation with Lindsey Shea and Topher Fox on how product and marketing teams run launches from one shared system.

Date
November 17, 2026
Time
11:00 AM PT / 2:00 PM ET
Location
Virtual
Airtable
Product Marketing Launches That Land: Lessons from Product Ops

Watch the recording

About this event

Launches tend to break down in the handoff between product and product marketing. In this Airtable Marketing User Group session, Lindsey Shea, who has built Product Ops at five companies including two in MarTech, and Topher Fox, a Product Ops advisor on enterprise launch programs, talk through how teams run launches from one shared system, from roadmap to launch readiness to feedback from the field.

What you'll learn

  • How product marketing and product teams run launches from one shared system, from roadmap to launch readiness to feedback from the field
  • Where launches break down between product and product marketing, and how to fix the handoff
  • Launch readiness for product marketers: what to track, who owns what, and how to know you're ready
  • Closing the loop: getting field and customer feedback back to product after launch
  • Lessons from building Product Ops functions and advising enterprise launch programs
  • Live Q&A with Lindsey and Topher

Agenda

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Speakers

Lindsey Shea
Lindsey Shea
Head of Advisory
Optimize IS
Topher Fox
Topher Fox
Product Operations Advisor
Optimize IS
Ben Green
Ben Green
CEO
Optimize IS