New Workflows for Old Media

I'll be showing you why every storyteller, individual or team, should turn to Airtable for planning, executing, and tracking content of all kinds and across all mediums. And I'll break down where competitors, from Smartsheet to Monday.com, fail to do what Airtable does, and how to get buy-in for it at your outfit.

In 2022, I launched a massive editorial project at NBC News, the newest vertical on one of the oldest media sites, Airtable was (and continues to be) integral to the success of that vertical. In 2023, I'm helping Consumer Reports modernize its content strategy and operations, but this time I'm doing so without Airtable. Through these experiences, I've learned why Airtable is the best content management system for media of all kinds.

Takeaways

• How to plan, manage, and track professional content

• How to get buy-in internally on choosing Airtable as opposed to its competitors

• How to normalize Airtable in a newsroom environment through its intuitive UI and automation that allow folks who don't like it to ignore it