Transforming Content Operations with Airtable

Join the award-winning team from Gaia, a conscious media network offering ad-free streaming of over 8,000 titles, as they share their remarkable journey of transforming content operations with Airtable! As Gaia experienced rapid growth and a surge in content production, their existing operational processes were pushed to the limit, facing challenges such as a lack of visibility, siloed departments, and disconnected workflows. To stay competitive and continue creating compelling content, Gaia needed to enhance its operational efficiency. This session reveals how Gaia strategically embraced Airtable to revolutionize their content operations, streamline workflows, and unite teams across the organization. Discover how they overcame industry obstacles and built a robust content operations workflow using Airtable's powerful Interfaces, Automations, and AI capabilities. Learn how Gaia tackled issues of department silos, inconsistent processes, and lack of visibility to engineer a seamless workflow that boosted efficiency across various teams, including Finance, Marketing, Merchandising, Creative Services, Production/Post-Production, Digital Operations, Publishing, International, and Events. This is your chance to gain insights from Gaia’s transformative journey and apply these strategies to empower your own organization to thrive!

Prerequisites

1. A general understanding of Airtable and its features
2. Experience working with various internal and external teams
3. Experience tracking large numbers of assets

Takeaways

• Building an Enterprise Workflow: Learn how to construct an enterprise-level workflow that meets the diverse needs of multiple departments.

• Eliminating Manual Work: Discover specific solutions using Airtable’s AI, Interfaces, and Automations to reduce manual tasks and enhance efficiency.

• Fostering Collaboration: Gain insights into strategies for fostering collaboration and breaking down silos within an organization to create a unified, effective team environment.