A short, beginner-friendly video series on building email automations in Airtable, step by step.
Originally sent to the Optimize IS newsletter on March 9, 2026.
Most teams know email automation is powerful, but very few feel confident actually building it.
Triggers feel confusing. Templates feel rigid. Automations feel fragile.
So when Kris, one of the developers at Optimize IS, put together a short, beginner-friendly video series on email automation in Airtable, we knew it was worth sharing.
The series is lighthearted. It centers on solving a universal problem: forgetting birthdays. But it's a good reminder that solutions like this, built well, become tools you use every day.
It's a clear, practical walkthrough of how Airtable automations work, starting from first principles and building up step by step.
Or open the full playlist on YouTube.
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