Daretable Joins Optimize IS

Originally sent to the Optimize IS newsletter on July 7, 2025.

We kicked off July with big news: Daretable, the world's largest Airtable conference, is now part of Optimize IS.

If you've ever attended Daretable, you know it isn't just another tech event. It's a community, a place where low-code builders, dreamers and operations leaders come together to change the way they work.

Our mission has always been to make Airtable work harder for the people who rely on it every day. Daretable 2025 is where the future of Airtable is being shaped: the makers, builders and operations leaders driving it forward across industries. We can't wait to see you in Chicago.

Learn more about Daretable

How Autodesk runs marketing ops in Airtable

On July 8, we joined the Airtable Marketing User Group to spotlight how Autodesk's Worldwide Marketing team runs complex, cross-functional projects in Airtable, and how Optimize IS supports them behind the scenes. Ben Green, co-founder of Optimize IS, and Marielle Covington, Principal Marketing Strategy Manager at Autodesk, covered:

• How managed apps in Airtable support flexible, aligned teams
• How to connect daily tasks to strategic goals
• Best practices from Autodesk and Optimize IS
• Live Q&A with power users changing how they work

From vision to execution: your Airtable upgrade checklist

If you're managing complex operations in a large organization, the quality of your Airtable setup directly affects your team's efficiency. We use this checklist to take workspaces from makeshift to mission-critical:

• Smart fields: Are your field types consistent and set up for search, filtering and reporting?
• User-friendly views: Do your views match your team's actual workflows, or are they overwhelming and unused?
• Automation health: Are your automations organized, reliable and logged?
• Interfaces that make sense: Do your interfaces reflect your actual process, or do they just look nice?
• Access: Are users seeing only what they need, and nothing more?
• Performance: Are large bases loading slowly or syncing inconsistently?
• The right integrations: Are you connecting the right tools, or just adding complexity?

How does your current system compare? If it needs a rebuild, let's talk.

YouTube pick: answering Airtable FAQs

In this video, Ben answers the most frequently asked Airtable questions, from workflow automation and relational database design to syncing external data and creating task dependencies. It's useful for every level of Airtable user.

The Optimize IS Team

Daretable 2025 and the July 8 user group have since taken place. See upcoming Optimize IS events.